About Capfin

Founded in 2010, Capfin set out to provide customers with affordable loan products and services. We exist to make a positive, meaningful, and empowering impact in the lives of our clients through accessible and inclusive loan offerings. As part of the Pepkor group, we are integrated into South Africa’s financial and retail landscape, with our services available at PEP and Ackermans stores and online. This connection allows us to reach millions, providing the financial support needed to achieve their goals.

At Capfin, you’re not just a loan. We partner with you on your financial wellness journey, turning financial plans into opportunities for growth, income generation, and stability—contributing to the broader well-being of South African communities.

Capfin is more than a short-term loan provider. Our mission is to understand the 'people-shaped reasons' behind every loan application, empowering individuals to make life-changing decisions and become the heroes of their own stories. We believe applying for a personal loan should be simple, affordable, and easily accessible—principles that are the foundation of our business.

We know that behind every loan is a unique story: a parent investing in their child's education, a family expanding their home, or an entrepreneur growing a side hustle. These uniquely South African reasons shape our approach to lending, making us a supportive partner in your financial journey.

Our impact extends beyond financial solutions; it’s about empowering our clients to use their loans in ways that make a real difference. Whether it’s helping a self-taught makeup artist expand her side hustle, supporting a home baker in growing her passion, or aiding an educator in broadening her reach, we believe in the power of financial empowerment to change lives. At Capfin, you’re not just taking out a loan; you’re investing in yourself, your future, and your community.

Capfin’s greatest success story is you. We're committed to responsible lending and friendly service, empowering our customers' financial well-being. Join us on this journey of empowerment and growth. Whether you’re planning for education, enhancing your home, starting a side hustle, or preparing for life’s unexpected moments, we’re here to support you every step of the way.  

To make financial services accessible to all, we’ve partnered with trusted retailers like PEP and Ackermans, ensuring our loan offerings are available nationwide and online, anytime.